General FAQs

Aseel means authentic or original, a word that beautifully captures who we are and what we stand for.Founded in 2018 in Washington, DC, Aseel began with a simple but powerful vision:to use technology for good.We started by empowering artisans and small businesses in Afghanistan and Turkey, helping them reach global markets. Over time, we expanded our mission to include humanitarian aid delivery, driven by the belief that technology can make compassion faster, fairer, and more transparent.Today, Aseel connects thousands of artisans, donors, and communities around the world through two core platforms — Buy Good and Do Good — as well as an institutional solution called AidOS, built for NGOs and organizations that share our mission of doing good, better.
Do Good is Aseel’s humanitarian arm, a digital platform that makes giving aid fast, transparent, and deeply personal. Through Do Good, donors around the world can:
  • Send aid directly to families in need.
  • Track every donation from purchase to delivery.
  • Receive proof and updates through photos or videos (where possible).
Our aid is delivered by Atalan, Aseel’s verified volunteer network on the ground, ensuring every package reaches the right hands. Each beneficiary is registered with an Omid ID, providing accountability and transparency at every step. We also work with NGOs, donors, and partners through AidOS, our digital aid management system — bringing together data, logistics, and transparency to make humanitarian response smarter and more efficient. Whether it’s empowering artisans or delivering aid, Aseel exists to prove that technology and humanity can go hand in hand, building a future where doing good is simple, transparent, and impactful.
Buy Good is where creativity meets impact.It’s our global e-commerce platform that gives artisans, small businesses, and women-led ventures from developing countries a chance to sell their products to the world.Each item — from handwoven carpets and ceramics to jewelry, home decor, and artwork — tells a story of culture, resilience, and hope.When you buy from Buy Good, you’re not just purchasing a product. You’re helping a maker earn a livelihood, support their family, and preserve generations of craft and tradition.

Aseel AidOS is a centralized hub for institutions, NGOs, and government entities engaged in aid deployment globally.With the integration of advanced features Omid ID, DirectAid Beta, and Atalan(in progress), we provide a user - friendly dynamic toolkit that facilitates customized projects, resource mobilization, Omid ID assignment, beneficiary data management, real - time tracking, and donor - specific reporting.Focusing on integrating finances well makes it efficient and transparent for donors to see where their money is spent.Aseel AidOS also has a robust system for managing data and ensuring compliance, including features like audit trails, reporting, and analytics, making it practical.

You can create an account through our website or by downloading the Aseel mobile app (available on the App Store and Google Play).
  1. Click Sign Up.
  2. Enter your email address and create a password, or sign in using iCloud (on iOS).
  3. Verify your account and start exploring Aseel.
If you are logged in:
  • On Web:
    1. Go to your Profile.
    2. Select Settings → Security.
    3. Tap Update.
  • On App:
    1. Open the app and go to Profile → Settings → Security.
    2. Tap Update.
If you forgot your password (Recover Access):
  1. On the login page, click Forgot Your Password?
  2. Enter your email.
  3. Follow the instructions sent to your inbox to reset your password.
Placing an order is quick and simple:
  • Go to the Aseel website or open the mobile app.
  • Select:
    • Buy Good → shop handmade items from local sellers. Add your selected items to the cart, then proceed to checkout.
    • Do Good → send food, relief, or support packages that go directly to people in need. Once you select a package, you can complete your donation immediately at checkout.

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